Privacy Policy

In France, personal data is protected by laws such as Law No. 78-87 of January 6, 1978, Law No. 2004-801 of August 6, 2004, Article L. 226-13 of the Penal Code, and the European Directive of October 24, 1995. As the protection of your personal data is essential to us, we want to inform you through this privacy policy about how we collect and process this data.

This privacy policy defines and informs you about how we use and protect Personal Information ("information that allows, in any form whatsoever, directly or indirectly, the identification of the individuals to whom it applies") that you may provide to us when using the website accessible from the following URL: (hereinafter the "Site").

Please note that this privacy policy may be changed or supplemented at any time, especially to comply with any legislative, regulatory, jurisprudential, or technological developments. In such a case, the updated date will be clearly identified at the top of this policy. These changes are binding on the User from the moment they are posted. Therefore, it is advisable for the User (meaning the Internet user connecting to and using the aforementioned site) to regularly consult this privacy and cookie use policy to be aware of any changes.


When using the site, the following may be collected: the URL of the links through which the user accessed the site, the user's access provider, the Internet Protocol (IP) address of the user.

In general, you can visit the Site without providing any personal information about yourself. In any case, you are not obliged to transmit this information to us. However, in case of refusal, you may not be able to benefit from certain information or services that you have requested.

In any case, Sunrise Tackle S.A.S only collects personal information about the user for the purpose of certain services offered by the site The user provides this information knowingly, particularly when entering it themselves. The user of the site is then informed whether or not it is mandatory to provide this information.

In this respect, we may, in certain cases, ask you to provide (hereinafter your "Personal Information"):

  • first and last name;
  • email address;
  • gender;
  • phone number;
  • postal address;
  • age/date of birth;
  • your opinion on our products;
  • payment information (on e-commerce platforms);
  • your purchase history (on e-commerce platforms);
  • any specific requests you may address to us (mainly for archiving purposes);
  • photos or videos of yourself that you wish to share;
  • information related to surveys that we use for statistical purposes.

By providing this information, you expressly agree that it will be processed for the purposes indicated in point 2 as well as for the purposes mentioned at the end of each form.

Databases are protected by the provisions of the law of July 1, 1998, transposing Directive 96/9 of March 11, 1996, on the legal protection of databases.

In accordance with the General Data Protection Regulation adopted by the European Parliament on April 14, 2016, and the amended Data Protection Act of January 6, 1978, we inform you of the following:

1. Identity of the data controller

The data controller is the company Hook up, whose address is Sunrise Tackle S.A.S – 9 Place Jules Nadi 26100 Romans-sur-Isère.

2. Purposes of processing

We may process your Personal Information:

  • to provide you with the information or services you have requested to receive (ordering a product for sale on our Site or receiving our newsletters after your registration); and/or
  • to collect information that allows us to improve our Site, products, and services (including through cookies); and/or
  • to contact you about possible events related to our activity, including product updates and customer support.

3. Recipients

We are the sole recipient of your Personal Information. This information, whether individual or aggregated, is never transmitted to a third party, except for the subcontractors we use (more information about them can be found in point 7). Our company does not, under any circumstances, engage in the commercialization of the personal data of visitors and users of its Site.

4. Storage period

Your Personal Information is kept by our company only for the time corresponding to the purpose of the collection as indicated in point 2 above, which in any case may not exceed 24 months.

5. Rights and Freedoms

You have the following rights regarding your Personal Information, which you can exercise by writing to us at the email address or our postal address (see point 1) or by using the contact form on our Site.

If you are already a customer, you can directly modify your personal information and download all the data we keep for tracking your orders and our relationship directly in your customer account.

Right of access and communication of data

You have the right to access the Personal Information concerning you. However, due to the obligation of security and confidentiality in the processing of personal data that we must respect, you are informed that your request will be processed subject to you providing proof of your identity, particularly by producing a scan of your valid identity document (in the case of a request via our dedicated electronic form) or a signed photocopy of your valid identity document (in the case of a written request).

We reserve the right to oppose manifestly abusive requests (due to their number, repetitive or systematic nature). To help you in your approach, especially if you wish to exercise your right of access through a written request to the postal address mentioned in point 1, you will find by clicking on the following link a model letter prepared by the CNIL. CNIL Model Letter.

Right to rectify data

Under this right, the law allows you to request the rectification, updating, blocking, or deletion of data concerning you that may prove to be inaccurate, incorrect, incomplete, or obsolete.

Also, you can define general and specific directives concerning the fate of personal data after your death. If necessary, the heirs of a deceased person may demand to take into account the death of their loved one and/or to make the necessary updates.

To help you in your approach, especially if you wish to exercise, on your behalf or on behalf of one of your deceased relatives, your right of rectification through a written request to the postal address mentioned in point 1, you will find by clicking on the following link a model letter prepared by the CNIL. CNIL Model Letter.

Right to object

The exercise of this right is possible only in one of the following two situations:

  • When the exercise of this right is based on legitimate grounds;
  • When the exercise of this right is intended to prevent the data collected from being used for commercial prospecting purposes.

To help you in your approach, especially if you wish to exercise your right to object through a written request sent to the postal address indicated in point 1, you will find by clicking on the following link a model letter prepared by the CNIL. CNIL Model Letter.

6. Response times

We undertake to respond to your request for access, rectification, or opposition or any other additional request for information within a reasonable period that does not exceed 1 month from the receipt of your request.

7. Authorized Service Providers and Transfer to a Third Country of the European Union

We inform you that we use authorized service providers to facilitate the collection and processing of data you have provided to us. These providers may be located outside the European Union and may have access to the data collected through the various forms on the Site (except for the form allowing you to exercise your data protection rights, which is offered and operated by us alone).

No personal information of the user of the site is exchanged, transferred, or sold on any medium to third parties. Only in the event of the acquisition of Sunrise Tackle S.A.S and its rights would the transmission of such information to the potential acquirer be permitted, who would in turn be bound by the same obligation of conservation and modification of data concerning the user of the site

8. Hyperlinks and Cookies

The site contains a certain number of hyperlinks to other sites, established with the authorization of Sunrise Tackle S.A.S. However, Sunrise Tackle S.A.S does not have the ability to verify the content of the sites thus visited and will not assume any liability in this regard.

Browsing the site may cause cookie(s) to be installed on the user's computer. A cookie is a small file that does not allow the identification of the user but records information related to the navigation of a computer on a site. The data obtained in this way is intended to facilitate subsequent navigation on the site and is also intended to allow various attendance measurements.

Refusing to install a cookie may result in the inability to access certain services. However, the user can configure their computer as follows to refuse the installation of cookies:

  • Under Internet Explorer: Tool tab (gear icon in the upper right corner) / Internet Options. Click on Privacy and choose Block all cookies. Validate by OK.
  • Under Firefox: At the top of the browser window, click on the Firefox button, then go to the Options tab. Click on the Privacy tab. Set the retention rules to: use custom settings for history. Finally, uncheck it to disable cookies.
  • Under Safari: Click on the menu icon (symbolized by a gear) in the upper right corner of the browser. Select Settings. Click on Show advanced settings. In the "Privacy" section, click on Content settings. In the "Cookies" section, you can block cookies.
  • Under Chrome: Click on the menu icon (symbolized by three horizontal lines) in the upper right corner of the browser. Select Settings. Click on Show advanced settings. In the "Privacy" section, click on Preferences. In the "Privacy" tab, you can block cookies.

9. Complaint to the competent authority

If you believe that our site does not comply with its obligations regarding your Personal Information, you can file a complaint or request with the competent authority. In France, the competent authority is the CNIL, to which you can submit a request electronically by clicking on the following link: CNIL - Internet Complaints.

Unless express consent is required by the laws of your country regarding the protection of personal data, by using these Platforms (as defined above), you consent to the collection and use of your personal data as described in this Policy and to the transfer of your personal data to countries other than your own (including countries outside the European Union).

The aforementioned site is declared to the CNIL under number 1779861 v 0.