List of products by brand Yum

100% made in the USA, YUM soft lures are both high-performance and affordable. They are enriched with incredibly powerful natural attractants, designed to maximize attraction for all predators, whether freshwater or saltwater.

The YUM range is vast, bringing together shads, grubs, finess, and craws, meeting all anglers' requirements. Some of our lures have become iconic, such as the PULSE YUM, which propelled American competitor Jason Christie to the heights of the Bass Master, meeting with worldwide success.

Thanks to the use of the latest production technologies and rigorous quality control, YUM soft lures epitomize American-style efficiency. Join our satisfied customers and discover for yourself the YUM difference. A passion for fishing, made in the USA.