Who are we?





Hook'Up is the specialized online store for the most selective lure anglers who want the best products and the latest innovations.

We are always looking for innovative products to offer you through our exclusive brands and our collaborations.

Our store has one of the widest ranges of lures on the market, both in the sea and in fresh water, with competitive prices and promotions all year round.

With Hook Up, loyalty is always rewarded!

Thanks to our loyalty program, we give you 5% back on your purchases in vouchers.







"The company is well worth a visit, if only for the kindness, availability, responsiveness and unfailing seriousness of its managers.
The slightest question is answered within hours, often even on weekends or late at night.
The delivery times are more than respectable and the products offered are of high quality. Satisfaction guaranteed.
I'm a fan."


"Very good site, competitive price, top delivery, I highly recommend"


"Fast delivery and excellent quality of the lures. Thank you! "