List of products by brand Generation World Series

Generation World Series – Designed by French Team is a technical product signature developed with the French World Fly Fishing Team and shaped by top-level international competition.

Generation World Series – Designed by French Team is a technical product series driven by the expertise of the French World Fly Fishing Team. Its purpose is to turn experience gained at the highest level of international competition into equipment focused on precision, control, reliability and on-the-water performance. Development is built around direct input from elite French competitors through field feedback, testing, technical choices, prototype validation and a constant search for the right balance between efficiency, feel and demanding performance. Generation World Series is therefore rooted in real fishing situations rather than a purely marketing-led concept. The « Designed by French Team » signature reflects this approach: products created with the expertise of the French World Team and developed with technical partners selected for each project. For the fly rods associated with the series, NATIVE handles industrial development and production in France, with blanks rolled in its workshops in Ariège. At Hook’Up, Generation World Series is aimed at fly anglers looking for technical equipment with genuine competition DNA, while remaining relevant far beyond official events: modern nymphing, drift control, delicate presentations, precision and comfort over long sessions.