Bonibaits designs and makes soft lures in Sweden for predator fishing. The brand states that it does not use mass production, so individual baits may show slight differences, and that its soft plastic is phthalate-free. Its range includes the Happy, HappySlim and HappyHybrid families in multiple sizes and colours. These larger soft-bait profiles are especially relevant when anglers want a strong silhouette, water displacement and a substantial presentation, including for pike fishing. On Hook’Up, the Bonibaits brand page gathers the available models so they can be compared by size, shape and colour. Choosing the right bait mainly depends on target fish size, depth, retrieve speed and the amount of movement or vibration you want from the lure.