List of products by brand Reaction Innovations

Flexible lures from Reaction Innovations are currently enjoying huge success in the USA, and the reasons are obvious once you take a close look.

Reaction Innovations excels in the art of double and triple color injection, creating incredible two-tone color and pattern combinations that are as captivating to fish as they are to anglers. The designer behind the Sweet Beavers phenomenon is a true visionary. André Moore, owner of Reaction Innovations and a professional angler, capitalizes on his 24 years of competition in the BASS and FLW circuits to design a lure that has given birth to an entire category of lures: BEAVER lures. Did you know that Reaction Innovations is the undisputed American leader in the design of unique lures that attract the biggest fish? From the Sweet Beaver to the Skinny Dipper, from the Trixie Shark to the Shiver Shot, we offer you a complete range of soft lures without equal!