We Ship Worldwide! Specialist Lure Fishing Webstore Official Reseller of the Top Fishing Brands

About Hook-Up.eu

Your Specialized Shop

Hook Up aims to be the shop of demanding fishermen, always looking for the latest innovations in the lure fishing world.

That's why we expertly select a range of products to meet your needs, whether at sea or in freshwater.

Because a good product is not necessarily an expensive one, our team is working all year long to offer a range of lures, rods, reels and accessories in a wide range of prices to give you the best choices !

So you will find on our site, in addition to daily, weekly and monthly Good Deals, a selection of products for each fishing style you like. 


  • High quality products
  • Free returns
  • Customers services available 6/7 days

Our Team






Jimy ♥♥♥♥♥

"A great seller that goes above and beyond for their customers! Thank you!!"

Nick ♥♥♥♥♥

"First class profesional seller.highly recommend. Thank you."

Kevin ♥♥♥♥♥

"very good and friendly seller, AAA+++ everything perfect !"

Michael ♥♥♥♥♥

"Great service, communication and delivered early again excellent thanks"

Adam ♥♥♥♥♥

"Very good package, very fast shipping, very nice lures ! "


Here is an example of the care we bring to your orders :




eBay feedback

96,6% of positive feedback
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