List of products by brand Yamashita

Yamashita is a Japanese fishing tackle brand, renowned for its EGI lures and expertise in squid and cuttlefish fishing.

Established in 1941 under the YAMARIA Corporation umbrella, Yamashita is one of Japan’s leading brands in the sport fishing industry. Renowned for designing high-performance EGI lures for squid and cuttlefish fishing, Yamashita operates a dedicated factory in Yokosuka and invests heavily in research and development. Its flagship series—EGI-OH, Eginno, and NAORY—are widely acclaimed by anglers both in Japan and worldwide. With decades of expertise and a commitment to constant innovation, Yamashita delivers reliable, high-quality products that cater to the diverse needs of modern fishermen.