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Brands
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13 Fishing
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Accurate
For over 25 years, a family of hi-tech engineers has been shaking up the world of fishing with its revolutionary reels!
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Adams Built Fishing
Adams Built, the legendary American brand, brings you exceptional fishing landing nets. Carefully crafted from maple wood and aluminum, these landing nets combine lightness and strength.
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Ahrex
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Amegari
AMEGARI lures have a very precise swimming action, inimitable and irresistible to all large predators! What's more, thanks to the special manufacturing process developed by Orkatz, AMEGARI lures are extremely hard-wearing.
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Amiaud
Amiaud is not just the name of the company, it's also one of the French company's trademarks.
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Arbogast
For over 25 years, a family of hi-tech engineers has been shaking up the world of fishing with its revolutionary reels!
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Asso
Asso: is certainly one of the world's leading manufacturers of fishing line, and its products have helped to set an impressive number of I.G.F.A. world records.
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ATC
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Babyface
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Babylon Fishing
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Bait Breath
Bait Breath is a Japanese fishing tackle manufacturer, specializing in the design of soft lures
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Baitsanity
Baitsanity: Your Destination for Exceptional Swimbaits
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Bajio Sunglasses
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Bass Assassin
Bass Assassin - The soft lure specia
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Bassday
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Bates Fishing Co
Bates Fishing Co reels are the ultimate in fishing technology. Specializing in the manufacture of high-end fishing reels, Bates Fishing Co pushes the boundaries of performance.
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BFT
BFT was founded in 1992. Today, BFT is one of Scandinavia's leading distributors of predator fishing equipment. BFT's aim is to provide the market with high-quality specialist products.
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Big Bass Dreams
Big Bass Dreams - A Movement to bring FUN & PASSION back to the forefront.
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Big Fish 1983
Big Fish 1983, a renowned French brand, is the preferred choice of passionate anglers for an unrivalled experience at the water's edge. Discover their range of polarized sunglasses designed with anglers in mind, guaranteeing optimal vision in all conditions.
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Billy Baits
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Biwaa
Biwaa is a French manufacturer of fishing lures.
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BKK
Since 1856, BKK has been dedicated to manufacturing high-quality hooks. Today, our company employs over 600 people in a dedicated factory, with offices in Japan and Shanghai to manage international sales, marketing and branding.
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BlueBlue
BlueBlue is a young Japanese company based in Tokyo and specializing
in the manufacture of lures for sea fishing.
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Bogagrip
the Bogagripis Designed for "no kill", the Bogagrip allows you to handle fish quickly and safely, without harming them. It preserves the fish's protective mucus, promoting its survival after being released. the Bogagrip is the only gripper to be IGFA-homologated.
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Bomber
Bomber Saltwater Grade lures are built to dominate the toughest gamefish in the world. We make lures that are as rugged, tough and serious as the anglers who use them.
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Bone
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Booyah
All Booyah lures are designed in close collaboration with numerous professional competitors in the best American fishing tournaments.
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Borboleta
Borboleta is a Brazilian brand of hand-made lures renowned for their solidity and effectiveness.
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Bouz
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BULDO NEW
Buldo, a leader in the world of floating fishing for decades, is synonymous with innovation and quality.
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C&F Design
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C&H
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Chihuahua
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Core
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Cotton Cordell
Cotton Cordell, based in Fort Smith, Arkansas, U.S.A., has made a name for itself with its legendary Pencil Cordell pencil popper, the benchmark for all pencils in existence today!
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Crazee
Crazee's comprehensive range of metal lures is ideal for all types of game fishing (bonito, sea bass, etc.) or for rapidly prospecting large areas in power fishing mode.
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Creek Chub
Creek Chub is more than just a record for black bass fishing: even the record fish (LargeMouth) was caught with a Creek Chub lure.
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Crusoe
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CWC
Since its foundation in 1972 in Sweden, CWC (Catch With Care) has established itself as an undisputed reference in the world of pike fishing.
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DaiichiSeiko
Avec plus de 50 ans d'expérience, DaiichiSeiko propose des accessoires de qualité pour la pêche.
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Daiwa
Daiwa is a renowned manufacturer of reels, rods, lines and lures for all types of fishing.
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Damiki
Damiki is South Korea's leading lure manufacturer and brand. Damiki continually strives to give anglers their best fishing experienc
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Decoy
Decoy is a Japanese company specializing in the manufacture of small fishing tackle such as sinkers, lead-headed hooks or staples.
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Deeper
Since 2013, the Deeper brand has revolutionized the fishfinder market with its first launchable, hyper-ergonomic and affordable fishfinder.
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Defiant
Defiant is a revolutionary brand in the world of swimbait fishing.
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Delalande
Delalande is a French company specializing in the manufacture of soft lures for freshwater and sea fishing.
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Deps
A Japanese company specializing in the pursuit of difficult fish, Deps is a top-of-the-range brand that has developed numerous lures and rods to help you exceed your objectives.
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Dr Slick
DR SLICK is a well-known brand in the field of artificial fly tying and fly fishing accessories.
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DRT - Division Rebel Tackles
DRT, a Japanese company specializing in the manufacture of top-of-the-range swimbaits, is finally present in Europe. Known for its commitment to product quality and innovation, DRT is a global reference in the Swimbait industry. Their expertise in creating high-quality swimbaits is unrivalled.
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Duel
Duel is a Japanese company that manufactures fishing lures for freshwater and sea fishing.
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Duo
Duo International, a world-renowned brand, is synonymous with innovation and excellence in lure fishing.
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Eastfield Lures
Eastfield Lures is the Swedish brand of soft lures dedicated to pike fishing!
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Eclipse
Eclipse is a renowned Japanese manufacturer of high-quality sea-fishing lures.
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Egista
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Engage
Engage is a fishing brand developed by patrick sebile.
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Evergreen
Evergreen is a Japanese manufacturer of top-of-the-range fishing tackle.
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Explorer Tackle
Explorer Tackle is a French brand specializing in sea fishing.
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Favorite
Favorite, a renowned international brand, excels in the design of specialized predator fishing rods. Founded in 2006 by passionate anglers, Favorite has quickly established itself as a trusted choice for predator fishing enthusiasts.
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Fiiish
Welcome to the captivating world of Fiiish, a brand that has revolutionized sport fishing, particularly sea fishing.
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Fish Connection
Welcome to Fish Connection, your destination for top-of-the-range fishing tack.
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Fish Tornado
FISH TORNADO is a brand of top-of-the-range exotic lures. Kozo Okubo's creations are true works of art, with exceptional realism. At a recent trade show, his lures caused a sensation thanks to their quality and striking resemblance to real fish. A revelation for high-end fishing enthus
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Fishup
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Flashmer
Since 1970, FLASHMER has been a renowned creator of fishing tackle, and in addition to this, we are the exclusive distributor of famous brands such as Yo-Zuri, Asso, Lunker City, Booyah, Bass Assassin, Heddon, JB, and many others.
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FlyLab
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Forest
Forest, a Japanese brand specializing in the manufacture of spoons and hard lures for trout fishing.
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Galapagos
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Gamma
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Gan Craft
Gan Craft is a Japanese company specializing in the manufacture of top-of-the-range fishing tackle, including hard and soft lures.
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Gary Yamamoto
Gary Yamamoto is a Hawaiian-born Japanese fisherman who has created his own eponymous brand Gary Yamamoto Custom Baits
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Gator
The Gator brand originates from Sweden, one of the world's leading pike fishing regions. Benefiting from the presence of fish-rich lakes, Swedish fishing enthusiasts have established a solid reputation for creating lures of formidable effectiveness.
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Gear Aid
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Geecrack
Geecrack is a Japanese company specializing in the manufacture of fishing lures and accessorie
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Glitch Oil Japan
Glitch Oil" is a high performance special additive blended bearing oil from Japan. Revolutionary oil in the run-bike, skateboard, bicycling, and fishing industries.
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Golden Mean
Golden Mean is a Japanese company belonging to Evergreen, specializing in equipment and rods for sea fishing.
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Goldy
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Gomexus
Customize your reels with Gomexus expertise!
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Graphiteleader
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Grassroots
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Grundens
Grundens is a high-quality Nordic textile brand dedicated to fishermen.
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Gunki
Gunki is a French brand of the Sensas group specializing in the production of lures, reels, rods and accessories for fishing.
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Halco
Founded in Australia, Halco has been a renowned brand in the fishing world for over 50 years. Its Australian origins have enabled it to specialize in the design of lures adapted to the most demanding marine conditions. The Halco range offers a wide variety of lures, from poppers to stickbaits to trolling lures, all specially developed to appeal to a wide variety of marine species.
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Harima
The Japanese brand Harima offers a range of original and highly effective lures for carnass fishing.
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Hayabusa
Originating from Banshu, the cradle of Nipponese craftsmanship for centuries, Hayabusa is a brand renowned for its lures, hooks and fishing accessories.
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Heddon
Created in 1894, Heddon is one of the oldest lure brands in the world.
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Hill Climb
Specializing in lure manufacturing, the Hill Climb brand offers a wide selection of soft lures designed for saltwater fishing. Our diverse range of lures meets the needs of anglers targeting a variety of marine carnivores, offering options for both catching minnows and precise fishing techniques such as rockfishing.
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Hook'Up
Hook-up is a site specializing in the online sale of quality fishing tackle. Discover a wide range of products for all fishing enthusiasts. Order online today!
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Hookers
Explore the exceptional range of Hookers rods, created by French company French Touch Fishing to meet the most demanding expectations of anglers.
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Hots
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Huerco
The HUERCO Japan rods are exceptional multi-strands designed for the discerning globetrotter looking for technicality, reliability but also good looks.
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Humminbird
For over four decades, Humminbird® has established itself as the world leader in underwater detection technology.
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Hyperlastics
Hyperlastics, a brand developed by Patrick Sébile, makes wonderful use of the super-strong Softough soft material, greatly opening up the range of possibilities for LS.
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Illex
Illex, a French brand distributed by Sensas, it offers a full range of casting and spinning rods suitable for a variety of freshwater and saltwater techniques, as well as a selection of hard and soft lures, many of which come from the Japanese brand Jackall.
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Ima Lures
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Imakatsu
Located in Nishinomiya, western part of Japan, Imakatsu is an innovator and an aggressive challenger of JDM fishing market.
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Ito Craft
Ito Craft, handmade Japanese decoys designed for truite fishing.
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Jackall
Jackall Lures is a Japanese brand of high-end lures.
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Jackson
JACKSON excels in the creation of high-end lures for sea fishing. Our flagship lures, the Jackson Artiste FR 80 or the pintail tune, are the quintessence of our Japanese expertise since 1980.
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JMC
JMC Fly Fishing delivers premium French-made fly fishing gear: high-precision rods, CNC-machined reels, breathable waders, and technical tippets for serious fly anglers.
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Kahara
Kahara Japan, a Japanese brand. Since its inception, Kahara has distinguished itself by its commitment to excellence and innovation.
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Keitech
Founded in 1996 by Kei Hayashi, one of Japan's most renowned black-bass anglers, KEITECH is a brand renowned for manufacturing high-quality soft lures such as its famous Easy shiner, exceeding industry standards in materials and production techniques.
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Lamson
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Leatherman
Leatherman is an iconic brand in the field of multifunction tools.
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Led Lenser
Ledlenser, a world-renowned brand, excels in high-quality portable lighting. Founded in Germany in 1994, it distinguishes itself by developing pocket lamps, headlamps, torchlamps and other state-of-the-art portable light sources. Ledlenser's advanced lens technology offers powerful, precise and long-range illumination.
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Leech
Take your fishing to the next level with the Leech Polarized Fishing Goggles
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Liquid Mayhem
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Little Jack
LITTLE JACK is a Japanese brand that develops sea lures of remarkable finish and effectiveness.
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LMAB
LMAB is a German fishing brand specializing in the pursuit of carnivores with lures.
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Loon Outdoors
Loon Outdoors is a renowned brand in the field of fly fishing. Based in the USA, it offers acomplete range of high-quality tools and accessories for fly fishermen worldwide.
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Lowrance
Lowrance, renowned for the quality of its sounder/GPS handsets, incorporates the latest advances in underwater detection technology such as DownScan and SideScan in many models.
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Lucky Craft
Lucky Craft, a Japanese brand specializing in technical swimfish, has earned an outstanding reputation for its innovative lures. Among these creations, the Pointer, the Sammy, the Gunnish, the Squarebill LC series and the Lipless LV are legendary lures that have revolutionized lure fishing.
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Lucky John
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Lucky Lures
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Lumica
Lumica Corporation is the leading manufacturer of glow sticks and lighted accessories such as novelty toys and souvenir memorabilia for concerts, entertainment, safety equipment for first responders and emergency preparedness, fishing, photography, sports, and theme parks.
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Lunker City
Discover top-of-the-range soft lures from LUNKER CITY, the world reference in the field!
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Madd Mantis
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Madness
Madness, known for the famous Balam lure, is a Japanese brand distributed by Ultimate Fishing, offering quality lures for unforgettable fishing experiences.
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Madotachi
Madotachi / HANITAS is very versatile and is suitable for fishing in all seasons. Now available on Hook'Up !
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Major Craft
MAJOR CRAFT, a renowned manufacturer in Japan, is renowned for its dedicated lure fishing rods. Based in Osaka, the company produces high-quality rods for a variety of lure fishing techniques.
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Maria
Maria is a Japanese fishing lure brand created by YAMARIA Corporation, renowned for its innovation and high-quality designs.
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Marryat
Since 1998, Marryat has been a French company dedicated to the design and development of high-quality fly rods. By combining innovation and traditional expertise, we provide anglers with a comprehensive range of rods suitable for all fly fishing techniques.
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McLean
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Mechanic Lures
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Megabass
Megabass is a Japanese brand that excels in creating the most accomplished lures. Their lures stand out for their impeccable finishes and worked swims, making them devastating for carnivores.
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Meiho
Meiho is a Japanese company that has excelled in the design of boxes and storage accessories since its foundation in 1983.
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Minn Kota
MINN KOTA, a pioneering company in the navigation accessories sector since 1934, stands out for its expertise in electric motors and fishing equipment.
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Monkey Lures
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Musaga
MUSAGA lead heads are distinguished by their exceptional quality. They are made from renowned Japanese hooks from the SASAME brand, making them essential tools for anglers looking for optimum performance.
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Mustad
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Nakazima
Nakazima is a manufacturer of lead heads specially designed for the Tenya fishing technique.
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Nays
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Nikko
Nikko, a Japanese fishing brand specializing in lures since 2010, offers innovative lures, including biodegradable models.
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Nishine Lure Works
Established in 2006, Nishine Lure Works was born from the custom designs of Japanese angler and bait maker Hiroshi Nishine. With unique lures designed by a visionary designer, Nishine Lure Works Ltd is here to stay.
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Nogales
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Noike
Noike, a well-known Japanese brand, excels in the design of soft lures, accessories and rods.
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Norfin
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O.S.P
Founded by Toshinari Namiki, an iconic figure in Japanese competitive fishing, the O.S.P brand is recognized as one of Japan's top lure manufacturers. O.S.P stands out for its commitment to creating high-end lures of exceptional effectiveness, which stand the test of time, beyond ephemeral trends.
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Ocean Born
Ocean Born, developed by Patrick Sébile, is a brand of lures designed for ferocious, powerful fish, whether in marine or freshwater environments.
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Oceans Legacy
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Omnispool
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Orusa
ORUSA, the Japanese brand specializing in jig fishing, focuses mainly on lures for sea fishing.
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Owner
Owner is a renowned brand in the fishing industry, recognized for its expertise in the design and manufacture of hooks, staples, rings and similar accessories, standing out for the exceptional quality of its finishes.
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Pafex
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Palms
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Panther Martin
Panther Martin is a brand renowned for its spinning spoons, particularly effective for trout fishing.
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Pezon & Michel
Founded in 1860 in Amboise, France, PEZON & MICHEL is a global reference in fishing.
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Pike N Bass
Pike'N'Bass is a brand specializing in accessories for sport fishing.
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Pitch and Strike
Pitch and Strike Ltd, the exceptional Spanish brand dedicated to black bass fishing.
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Plastilys
Plastilys, the French fishing tackle brand par excellence, stands out for its unrivalled expertise in designing high-quality plastic boxes.
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Primal
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Pro Hunter
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Pro Sportfisher
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Ragot
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Raid Japan
RAID JAPAN, is a Japanese brand renowned for the effectiveness of its products. Its designers, backed by daily experience at the water's edge, have mastered the art of fishing to perfection.
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Rapala
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Reaction Innovations
Flexible lures from Reaction Innovations are currently enjoying huge success in the USA, and the reasons are obvious once you take a close look.
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Rebel Lures
Rebel Lures began with a slender minnow lure made of plastic instead of wood, which provided consistent performance and durability.
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Redington
Redington, a brand that has conquered the world of fly fishing thanks to its exceptional quality waders. But Redington doesn't stop there. The brand offers a complete range of fly-fishing equipment, from rods to reels, lines and accessories.
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Regal
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Reins
Reins, the renowned Japanese lure brand, is synonymous with proven effectiveness. With lures such as the Rockvibe, Ring craw and S-Cape Shad, it has established itself as a benchmark in soft lure fishing.
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Ring Star
Ring Star, a Japanese brand specializing in the manufacture of fishing accessories, stands out for its range of storage boxes dedicated to lures.
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River2Sea
Founded in 2003 in California, American brand River2Sea has established itself close to some of the region's best fishing spots to test its lures.
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Rod Main Parts
Rod Main Parts (RMP Fishing) is a brand specializing in the design of high-end fishing rods. Founded by fishing enthusiasts, the company strives to create rods that meet the needs of the most demanding anglers.
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RodMount
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S-Craft
S-Craft, the French brand of fishing rods, embodies French Exception. Handcrafted in the Southwest of France, our rods reflect the energy and colors of our magnificent region.
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Savage Gear
Founded in 2006 by Mads Grosell in Denmark, Savage Gear quickly established itself as a leading brand in predator fishing equipment. With innovations like 3D technology in lure design, the brand provides realistic and effective products that appeal to anglers worldwide.
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Sawamura
SAWAMURA is a Japanese brand created by Yukihiro Sawamura, a renowned fisherman specializing in catching black bass in Japan.
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Scientific Anglers
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Scott Fly Rod Co
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Scratch Tackle
Scratch Tackle, an extension of Flashmer, is aimed at all freshwater lure fishing enthusiasts.
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Sea Falcon
Sea Falcon a Japanese brand of luxury fishing lures, offers products of exceptional quality, derived from the Japanese artisan tradition. Specializing in sport fishing in tropical waters, it offers a range of high-quality lures for jigging, popping, and other techniques.
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Seanox
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Season
Season is a brand specializing in high-quality fishing equipment. It offers a wide range of products designed to meet the needs of discerning anglers.
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Select
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Seven Bass
SEVEN BASS, a French brand, distinguishes itself by designing and manufacturing boats dedicated to fishing. It has rapidly risen to the top of the float-tube market thanks to its commitment to innovation.
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SH Lithium
SH LITHIUM is a French company established in Caumont since 2020, specializing in the distribution of high-quality lithium batteries. Our expertise lies in the sale of lithium-ion cases, available in France and throughout Europe.
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Sico Lure
Sico Lure is the first French brand specializing in trout fishing with lures. We offer trout lures for predator fishing.
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Simms Fishing Products
Simms Fishing Products, the high-end fishing brand, is renowned for its quality fishing clothing, most of which is manufactured with GORE.-TEX technology. This advanced technology, offering exceptional waterproofing and breathability, is a major asset for anglers who spend long hours at the water's edge.
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Smith
Smith is a Japanese brand of technical and very effective lures. Each Smith lure has a very nice finish and swimming. Trout and predator fishermen (freshwater and sea) know all about it. Smith lures know how to make a difference on the water.
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Smith Creek
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Smith Optics
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SpoolTek
SpoolTek is a brand of lures developed by Patrick Sébile. SpoolTek stands out thanks to its innovative patented system that integrates a steel leader inside, eliminating the leverage that conventional lures exert on the fish's mouth during the fight.
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Stream Trail
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Strike Pro
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Sumizoku
Sumizoku is a renowned brand in the world of squid and cuttlefish fishing.
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SUNLINE
Sunline, a true global reference in the world of fishing lines, stands out for the excellence of its product range. Whether in fluorocarbon, nylon or braid, Sunline offers lines of exceptional quality, designed to meet the needs of the most demanding anglers. The FC Sniper range, in particular, is acclaimed by anglers the world over.
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Sunrise
Sunrise is a renowned brand in the fishing world. It is appreciated for its high-quality Rods designed to meet the needs of the most demanding anglers.
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Swimbait Republic
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Tackle House
Tackle House, a benchmark in quality lures. Their Feed Popper is an icon, appreciated by anglers for both tuna and exotic fish.
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Tana Jig
The Tana Jig brand is renowned for its high-quality jig, specially designed for deep-water jigging. Tana Jig offers a diverse range of lures that appeal to anglers worldwide.
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Teckel
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Tenryu
Yes, Tenryu is a Japanese brand that makes high-quality fishing rods. It is renowned for its craftsmanship and rods handcrafted in Japan.
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Tiemco
Tiemco is a Japanese brand renowned in the fishing world. It is particularly famous for its benchmark lure, the Tiemco Cicada.
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Toray
No. 1 in Japan, TORAY is a pioneer in fishing line manufacturing, producing nylon since 1941 and fluorocarbon since 1985.
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TroutHunter
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Ultimate Fishing
Ultimate Fishing, a renowned brand, offers a complete range of high-end fishing products.
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Vagabond
Vagabond is a brand that stands out for its small-scale production philosophy.
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ValkeIN
Valkein aims to make things we require and enjoy without being caught in the epidemic of the times.
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Vanfook
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Varivas
Specializing in fishing lines, VARIVAS, the renowned Japanese brand, has won over the most demanding anglers around the world. VARIVAS braids, fluorocarbons and nylons are renowned for their reliability and resistance to the toughest fish, whether freshwater or saltwater.
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Varivas Fly
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VMC
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Volkien Soul
Volkien Soul was inspired by the landscapes of Scandinavian fjords and forests to become a brand specializing in carnivore fishing, whether freshwater or sea.
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Way of Fishing
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Westin
The Danish brand Westin is a benchmark in predator fishing. It offers high-quality lures renowned for their effectiveness. Its flagship products include the Westin shad teez, the Ricky the roach and the Swim multipurpose jerkbait.
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Whiting Farms
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WILEY X
The Wiley X glasses are not only renowned for their solidity, but are also equipped with polarizing lenses specially designed for fishing activities.
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Wolfcreek Lures
WOLFCREEK LURES, based in Sweden, is renowned for its handcrafted wooden jerkbaits, as well as its partnership with CWC for the Buster jerk colors. The brand is renowned for its highly effective lures, such as the WOLFCREEK SHAD 2.0, which appeals to anglers worldwide thanks to its exceptional performance.
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Xorus
Xorus, a renowned French brand, has specialized insea fishing, thanks in particular to its famous asturie and patchinco surface lures. These lures are designed with unrivalled precision to deliver exceptional performance for anglers in search of marine adventures.
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Yamashita
Yamashita is a Japanese fishing tackle brand, renowned for its EGI lures and expertise in squid and cuttlefish fishing.
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Yamatoyo
Yamatoyo, a renowned Japanese brand, specializes in the manufacture of advanced fishing braids and nanofilaments. Among their flagship references, you'll find the YAMATOYO Addict Fluoro and Fluoro Shock Leader lines, renowned for their strength and low elongation, ideal for sea fishing.
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YGK
YGK, Japanese experts in fishing line manufacturing since 1948, is renowned for its high-quality braids and filaments. With the world's largest line production complex located in Japan, YGK is the preferred choice for many renowned brands.
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Yo-Zuri
YO-ZURI, the Japanese art of fishing for decades. Our brand embodies unparalleled excellence in the world of fishing. Each of our award-winning products is the result of meticulous engineering and our relentless pursuit of perfection.
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Yuki
Premium fishing tackle proven by 20 world titles across 45+ countries.
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Yum
100% made in the USA, YUM soft lures are both high-performance and affordable. They are enriched with incredibly powerful natural attractants, designed to maximize attraction for all predators, whether freshwater or saltwater.
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Zappu
ZAPPU, Japanese excellence specializing in terminal tackles. they specialize in the manufacture of high-end products of exceptional technicality. We are proud to offer innovative and incredibly high-performance products, including our hooks and lests, which are among the most prestigious references in Japan.
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Zenaq
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Zenith
Zenith, a renowned Japanese brand, is famous for its must-have lure, the Z Claw, which has proved its worth by catching thousands of bass along our coasts for nearly two decades.
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Zerek
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Zip Baits
Zip Baits, the art of creating swimming fish. As masters of the entire production chain, from design to distribution, we are dedicated to innovation in the world of fishing. Our products are imbued with technicality, opening up new possibilities for anglers, whether in terms of action or swimming. Among our flagship lures, the Zip Baits ZBL Fakie Dog and the B-switcher stand out, a lure that embodies the quintessence of our expertise.
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Zoom
Zoom, an iconic American brand since its creation in 1977, has been a pioneer in the world of soft lures. Over the years, Zoom has forged its reputation by developing legendary models and perfecting a specific material that is both flexible and resistant, ensuring exceptional lure durability.
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ZPI
ZPI, derived from the world of motor racing, has specialized in the manufacture of world-renowned high-end reels.