Attach it to the line or using a suitable connection, then use a terminal sinker to reach the target depth. When the tension eases, the body rises around its attachment point; another tug sets it in motion again.
The glow-in-the-dark eyes provide a visual cue, while the lure’s action depends on its color. Alternate between active retrieves and pauses long enough to let the squid grab the lure. Keep the leaders spaced apart and the lines loose.