A short jerk is all it takes to make it break free. Then let out a little line to allow the gap to widen, then make contact again before the next jerk. During the pause, the lure sinks horizontally with a rolling action.
Its 29 g weight in a 110 mm body makes casting easy without requiring a rapid dive. It searches just below the surface and above certain obstacles, provided you adjust the duration of the pauses to the available depth.