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For fans of Japanese swimbaits, a new little nugget is available from Hook Up! The Madotachi Hanitas Plus is here!

LITTLE JACK is a Japanese brand that designs and manufactures sea lures of remarkable finish. Their breathtaking realism, combined with their specific swims, makes them ideal for targeting polka dots.

The OSP MMZ is now available in a Deka version, a handsome mouthful measuring 33 cm unfolded (approx. 15 cm retracted), making it a large earthworm with absolutely perfect realism.

The Ring Star Road K 4500 is an attache case-style lure box with a handle for easy transport and a secure opening system.

3 magnificent new colors for the "king" of jerkbaits!

Spring 2022 marks the return in force of soft lures from Japanese brand Keitech on the shop!

Spring 2022 marks the return to favor of a flagship lure from Japanese fishing brand Deps, the famous Basirisky.

With almost 20 years in the business, Major Craft has established itself as a leading Japanese rod manufacturer. Now, with the aim of producing specific models in all 4 corners of the globe.

We are very proud to have been able to develop, in partnership with BIWAA, an exclusive Divinator color for Hook Up, an indispensable lure for fishing for pike that is as simple to use as it is effective.

The Little Jack Ebinem is a new deler model developed by Japanese firm Litlle Jack, renowned for their creativity and the finish of their products. This new decoy is no exception, with breathtaking realism and a compendium of innovations.

See how to custom your reels with Gomexus A27 TPE knobs and handles !

Deps New Highsider, the mythical swimbait returns in a new and improved version.