Use a stop-and-go retrieve: a quick pull creates the pop and trail of bubbles, then the pause leaves the lure visible in the same spot. Adjust the amplitude to the surface conditions without pulling the lure out of the water.
The internal 3D Prism Finish film creates flashes as the lure moves. Its weight makes it ideal for long-distance casts, whether from the shore or a boat. Use a rod capable of casting its 45 g and handling the pull when a fish takes the bait.